Henry Thomas

Keyword Research Techniques for Better Rankings Keyword research sits at the heart of search engine optimization, but it’s no longer about chasing the highest search volume and calling it a day. Search behavior has evolved. People phrase questions differently, expect faster answers, and rely on search engines to understand context, not just words. That shift has changed how keyword research should be done. At its core, keyword research is about understanding people — what they want, how they ask for it, and what problem they’re actually trying to solve. When done well, it shapes content that feels helpful instead of forced and leads to rankings that actually convert. Understanding Search Intent Before Keywords     One of the most common mistakes in keyword research is starting with tools instead of intent. Before looking at numbers, it’s important to ask why someone would search a particular phrase. Are they researching, comparing options, or ready to take action? Search inten...

  Understanding Search Intent and User Behavior Search engine optimization has changed a lot over the years, but one thing has stayed constant: real people are behind every search. They type questions, make comparisons, hesitate, refine, and sometimes even change their minds mid-search. Understanding search intent and user behavior is no longer optional—it’s the foundation of SEO that actually converts. At its core, search intent answers a simple question: why is someone searching this right now? When you align your content with that motivation, rankings feel less like a battle and more like a natural outcome. What Is Search Intent, Really?     Search intent refers to the underlying purpose behind a user’s query. While keywords tell you  what  someone typed, intent explains  why  they typed it. Two people can search for similar phrases and want completely different outcomes. Broadly, intent falls into four categories: Informational : The user wants to ...

A Google My Business listing is an enormously important pillar for your local business. In addition to optimization, you should also make sure that you don't violate Google guidelines. Otherwise, this can lead to problems. Not all of the Google My Business entries listed here are directly relevant to your ranking. A completed Google My Business entry is, however, important for users and brings a better interaction rate. A high interaction rate leads to a higher ranking. For that reason, it's important for you to provide as much information as possible about your company in the Google My Business listing.  The company name: The Google My Business name is often abused by using keywords in the name. The business name is an important ranking factor. If the company name contains the keywords, this is an advantage over other companies that cannot do this.  Many companies take advantage of this and add additional keywords to their company name. However, this is against Google's gu...

If you’re looking for new ways to improve your website’s search engine rankings and overall SEO (or search engine optimization), has it crossed your mind that content marketing might be one possible solution? Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces. Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers. As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on sp...

We all want our websites to drive leads and grow our business. It’s also one of the things that I’m asked most—what to do to make a website perform better and drive leads—no matter what type of company or industry. From B2B SaaS to event and hospitality or eCommerce, growing business through digital channels is a priority in 2018. So what can you do to drive leads through your site? As with almost anything in life and business, there are a number of ways to make it happen depending on where your starting line is and where you want to go, how your business is structured (Do you have a sales team? Anyone that focuses solely on marketing? Have you ever really done marketing in the past?) and other what your technology stack looks like. Whenever I work with a client my focus is on driving more business for them through their website and digital channels — and my first few steps are almost always the same. Here’s what you should keep at top of mind when planning a new website or when starti...

As 2021 approaches, it's time to start thinking about how you can improve your marketing mix. And as you've noticed by now, every year brings a few new content marketing trends that put brand new technology to good use...and 2021 is no exception! So, as you come up with your marketing strategy for the next year, take a look at five new content marketing trends for 2021 you should try out. 1. Live Video If you've been paying attention to content marketing online, you already know that live video is pretty popular. How many brands have you seen that feature live videos on Instagram Stories, Facebook Stories, Snapchat, etc.? And lots of people are actually watching them, so they're definitely worth trying out-which is why they'll continue to be popular in 2020. In fact, Facebook found that its users spend 3x more time viewing live videos than traditional videos! So why is live video so interesting to viewers? Well, since it's in real-time, it comes across as more a...

Have you ever thought about how to drive organic traffic to your website? Are you struggling to come up with ways to generate income from your online presence? If you are an entrepreneur or anyone looking for a way to improve your online game and make good money from your traffic, this article should show you that on your website Driving traffic and how to go about it. Why Drive Traffic To Your Website? When you have a website, it is necessary to know how to increase your organic website traffic to get maximum visitors and maximum sales for your website. Increasing traffic to your website means getting your content to more people and more leads or customers. You should drive traffic to your website to use that traffic to partner with your products or products. People often become your clients because they see your site and know that you had what they needed. You also can sell your products or services simply because you are in the area where that product sells best. Either way, the res...