Optimize Google My Business


A Google My Business listing is an enormously important pillar for your local business. In addition to optimization, you should also make sure that you don't violate Google guidelines. Otherwise, this can lead to problems.

Not all of the Google My Business entries listed here are directly relevant to your ranking. A completed Google My Business entry is, however, important for users and brings a better interaction rate. A high interaction rate leads to a higher ranking. For that reason, it's important for you to provide as much information as possible about your company in the Google My Business listing. 

The company name: The Google My Business name is often abused by using keywords in the name. The business name is an important ranking factor. If the company name contains the keywords, this is an advantage over other companies that cannot do this. 

Many companies take advantage of this and add additional keywords to their company name. However, this is against Google's guidelines and can lead to a blocking of the Google My Business listing. Competitors who do this can be reported directly via the respective entry under the item "Suggest changes" and "Change name". Alternatively, you can use this form. 

Category: The categories are also important ranking factors. For your listing, you should use the 2-3 categories that competitors use and which rank particularly well. 

Ratings: As ratings are an especially important ranking factor, I've included a separate section on them below.

Photos: In the Google My Business profile, not only can you upload pictures, your customers are also able to. Encourage your customers to upload pictures of your services or your business premises. This will also help other potential customers to decide in favour of you. 

Posts: Google gives businesses the opportunity to post news or offers in the business listing. There are different types of posts: Covid Updates, Offers, Events and Other Updates. The posts with Covid Updates and Offers are the most clicked, according to a study by Sterling Sky. 

Opening hours: In addition to the normal opening hours, you can also enter special opening hours for public holidays in your Google My Business entry. It's definitely advisable to enter these opening hours so that users know exactly when you're available.  

Website + Link: In your Google My Business profile, you can set two links to your website. First up, you can link to your website. Next, you can also link a page where visitors can make an appointment.

Service Area: In your Google My Business profile, you can define a Service Area. This function is intended for a Service Area Business or a Hybrid Business. Add the districts or villages in which you offer your services.

Questions and answers: In the Google My Business profile, users can ask questions about your business and you can then answer them. As the owner, you can also post questions and the corresponding answers in your own business listing. In this way, questions from potential customers can be answered directly in the Google My Business profile. 

Services/Products: Depending on the type of company, you can enter your products or services. Services can be assigned to certain company categories. Services can be used to inform customers about your offering.

Company description: The company description is a text of up to 750 characters you can use to describe your company in your own words.  

If you want to know more about Google My Business and how it can help your dealership? If yes then it is best suited to connect with an SEO company in Mohali.

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