Why are Sitelinks important?
Sitelinks are the additional links which are visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The main purpose of sitelinks is to help users seamlessly navigate through your website. Sitelink extensions, similar in intent, are mainly used in Google Adwords. Sitelink extensions differ from organic sitelinks as users of AdWords completely control not only the content in these links but also whether or not they appear in the ad. Why are Sitelinks important? Improves click-through rate Sitelinks are very efficient in improving the click-through rates of Web pages. In a recent study, it was reported that sitelinks could boost the click-through rate for the top results by over 20%. For your SERP listing, you can have as many as six sitelinks associated with your URL. This means that your search result can take four-five times the space given to other SERP results on a desktop. On ...