Why are Sitelinks important?

Sitelinks are the additional links which are visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The main purpose of sitelinks is to help users seamlessly navigate through your website.

Sitelink extensions, similar in intent, are mainly used in Google Adwords. Sitelink extensions differ from organic sitelinks as users of AdWords completely control not only the content in these links but also whether or not they appear in the ad.

Why are Sitelinks important?

Improves click-through rate

Sitelinks are very efficient in improving the click-through rates of Web pages. In a recent study, it was reported that sitelinks could boost the click-through rate for the top results by over 20%. For your SERP listing, you can have as many as six sitelinks associated with your URL. This means that your search result can take four-five times the space given to other SERP results on a desktop. On mobile devices, a site linked result can even take the entire screen! This proves to be a very effective method in improving your click-through rates.

Helps in product awareness

Another great advantage of sitelinks is that they are a very effective medium for generating product awareness with the users. Sitelinks can be used by businesses to link the most important pages within your website, which are also the most revenue-generating. In most cases, these sitelinks are the Products or Services pages on your website. This makes sitelinks a very effective way of making the users aware of your products and services, and subsequently, enhancing your brand awareness.

Enables users to navigate more

Whenever a user clicks the main URL, there is a fair chance that they will only browse through the most important pages, i.e., homepage, product page, and services page. It is unlikely that they will visit your blog pages or open up your popular blog posts. With sitelinks, this issue is taken care of, as these can drive a good amount of traffic to important resource pages.

Conclusion

While sitelinks aren't critical to the success of a website, there is no denying that they can be very helpful in many ways. Following the regulations and compliances laid down by Google can help you score a chance to display sitelinks on their website. 

It is always recommended to avail the services of a professional SEO company in Chandigarh, to ensure that your website ranks at the top and can display site links.

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