How Can Content Marketing Improve Your SEO?
If you’re looking for new ways to improve your website’s search engine rankings and overall SEO (or search engine optimization), has it crossed your mind that content marketing might be one possible solution? Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces. Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers. As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on sp...