How Can Content Marketing Improve Your SEO?

If you’re looking for new ways to improve your website’s search engine rankings and overall SEO (or search engine optimization), has it crossed your mind that content marketing might be one possible solution?

Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces.

Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers.

As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on specific pages. In fact, a solid SEO strategy now involves content creation just as much as it involves classic, more technical factors.

The SEO benefits of content marketing

Let’s look a little closer at some content marketing SEO benefits, and learn specific ways that a content marketing plan can give you an edge over your competitors in search engine rankings.

More Content = more keyword opportunities

Search engines can’t “see” websites like you and I can. Although we as human beings can look at a website with pictures of pet supplies and understand that it’s an ecommerce site selling leashes, dog bowls, and dog toys, Google has no way of knowing what a website’s purpose is unless those words are written somewhere.

Content marketing allows you to go beyond the small paragraphs of homepage copy and alt text descriptions on photos, where your space for keywords may be limited. Through the use of articles, blog posts, guides, and other written content, you can use more keywords relevant to what your website is about—and what people are searching for.

For example, if your website sells pet supplies, you may want to rank well for keywords related to dog collars. Instead of trying to cram all the collar-related words and phrases you can think of into one small space or page, you can write a very natural guide like “How to Choose the Right Size Collar for Your Dog,” or create a blog post about the newest colors and styles of collars in your store. This content isn’t just helpful and interesting. It’s also a great opportunity to use keywords and rank well in searches!

Unique content can help you achieve new rankings

Finally, there’s one thing that SEO and content marketing often have in common: they focus on finding something that hasn’t been done before and trying to rank highly for it.

By combining keyword research—one of the crucial skills you should learn to improve your SEO—and your content marketing program, you can focus not just on creating a content marketing strategy for SEO gain, but on creating unique, never-before-seen content that exposes your business or website to visitors searching for “long-tail” keywords where you have a far better chance at ranking in the top spot.

Additional benefits of content marketing

Although you can absolutely improve SEO with content on your website, the benefits of content marketing go far beyond increased rankings and search engine visibility. In fact, your main goal with establishing a content marketing program shouldn’t necessarily be to improve your SEO, because your site content may not necessarily have a substantial impact on it.

Content marketing has a number of other benefits to your potential customers and leads. It fills gaps in your sales funnel, exposes your business to additional audiences, and creates feelings of goodwill among those visiting your site.

Now that you’ve learned about the ways that content marketing can improve your SEO, you may be looking to create a content marketing strategy that both helps your visitors and your site. 

Need help creating engaging content for your next videos? If yes then it is best suited to connect with the experts of an SEO company in Mohali who can help you come up with content that ranks highly on search engines.