Henry Thomas

A Google My Business listing is an enormously important pillar for your local business. In addition to optimization, you should also make sure that you don't violate Google guidelines. Otherwise, this can lead to problems. Not all of the Google My Business entries listed here are directly relevant to your ranking. A completed Google My Business entry is, however, important for users and brings a better interaction rate. A high interaction rate leads to a higher ranking. For that reason, it's important for you to provide as much information as possible about your company in the Google My Business listing.  The company name: The Google My Business name is often abused by using keywords in the name. The business name is an important ranking factor. If the company name contains the keywords, this is an advantage over other companies that cannot do this.  Many companies take advantage of this and add additional keywords to their company name. However, this is against Google's gu...

If you’re looking for new ways to improve your website’s search engine rankings and overall SEO (or search engine optimization), has it crossed your mind that content marketing might be one possible solution? Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces. Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers. As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on sp...