Top Social Media Marketing Trends for 2020


Social media marketing is thriving as more entrepreneurs opt for addressing a huge audience on various social media platforms. Here we give some noteworthy trends to make the most from social media marketing.
 
2018 was a landmark year for both technology and the social media domain. On one hand, emerging technologies like IoT and AI have evolved to strengthen their positions in the corporate world. And on the other hand, the social media network has flourished to touch our lives more effectively. As we are in the year 2020, it is fair to assume that the latter will become stronger than ever.

All major social media channels have got many milestones in their journey from a pastime to necessity in society. Today, the corporate world wants to leverage the benefits of the mighty social media platform through social media marketing techniques. And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2020 and beyond.

1. Rise of Augmented Reality (AR)

Augmented reality remarkably shouts that ‘Future is here’. After the very first event hosted in Steve Jobs Theater, will announcing iPhone 8 and X. It says that both the devices have integrated with the new chip. It will allow the phones to provide users with remarkable augmented reality experience.

And it is no new that Snapchat. It has already started supporting filters that allow users to take a selfie with their Bitmoji character via augmented reality. Soon a user will be able to take a selfie with their desired celebrity. This clearly defines that brands could soon be able to project their products into the timeline of social media users.

2. The increasing popularity of Instagram Stories

It is no obscure about the fastest growing social media platform. Instagram is known by each and everyone, especially if one is in the age group of 18 to 35. Yes, it is pretty famous for youth and Instagram has over 700 million users in less 7 years. In a world that is changing on the rapid-speed, images will never end to drive social media engagement.

And, after introducing Instagram stories similar to Snapchat do you know what had happened? It had gained the attention of almost all the influencers and marketers to make it another source of income. 2018 estimation says that Instagram is going to overtake many other social media sites. It is becoming famous in terms of popularity, and engagement with users under 35.

Instagram has made stories a global trend for people irrespective of their age and culture. Facebook, YouTube, and even LinkedIn have also come up with Stories. It clearly indicates that the trend of stories will gain strength in the coming years.

As more millennials have started consuming stories on different platforms, the marketers explore opportunities in giving Stories Ads. Stories have some characteristics that make them immensely popular among the masses. A few of these aspects are:
  • Easy creation
  • Engagement and entertainment
  • Authentic and relevant
  • Fresh and instant
Stories can connect people with the central theme of brands most effectively.

3. Continued Investment in Influencer Marketing

Talking about influencer marketing above, it is showing a lot of exposure and a trustworthy way of marketing. In the initial stage of influencer marketing, there were many questions appearing in this sector of marketing. But, in 2017, it exhibited and many giant companies like Hubspot, Rolex believed that it is successful. 

4. Expansion of Live Streaming

The thing that was once a just a lie or a gimmick has now become a mainstream of Social media. The live stream is up and rising the engagement and quality of a brand. Some of the brands that are medium-sized have even encountered a million impressions by live streaming effective content on Facebook.

5. Facebook Spaces goes mainstream

Facebook is not just a social media giant with super social powers like live streaming, Instagram assembled and largest audience in the world. It is also been working on a project known as Facebook Spaces.

6. Personalization will be the norm

Personalization or personalized customer experience can build and retain a relationship with customers. Personalized marketing, you can enhance the convenience of your customers. Customers can opt for purchasing a suggested product if they are happy with the personalized notification from their favorite shop.

The personalized content can also provide useful and relevant information to the customers. Now, it is easy for entrepreneurs to gather valuable data related to the customer’s behavior. Thanks to emerging technologies like AI and ML.

Apart from these major trends, the following approaches will also grab social media marketers’ attention in the year 2020:
  • Social media listening that addresses the goals of better customer service and online reputation management.
  • Messenger apps and AI-based chatbots will play a significant role in establishing real-time communication between customers and marketers.
  • Social media can play a bigger role in the sales funnel while spreading awareness and engagement about the products.
There is no doubt in stating that the year 2020 and subsequent years will revolve around the customers who are active on various social media platforms.

All of these trends will help entrepreneurs address social media users. And also helps to connect people with their business model by providing a personalized experience.

At SEO services in  Chandigarh  we offer the best-in-class web development,  and SEO-related services to the corporate clients. We are happy to help you run an online marketing campaign.



Comments

  1. Web Development company in mohaliJanuary 21, 2020 at 2:43 AM


    Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds. Thanks for providing such useful trends of social media. Keep it up!

    ReplyDelete
  2. Web Design company in chandigarhJanuary 30, 2020 at 8:02 PM

    Saying that most people spend a good part of their days on social media would not be an exaggeration. Not in today’s world. Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target customers. Thanks for providing such great social media trends.

    ReplyDelete

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