Henry Thomas

If you’re looking for new ways to improve your website’s search engine rankings and overall SEO (or search engine optimization), has it crossed your mind that content marketing might be one possible solution? Search engine optimization, or SEO, is the process by which a website is optimized to perform better and rank higher in relevant searches. Content marketing, on the other hand, is a subset of inbound marketing that involves moving a website visitor through the sales funnel by offering them helpful, interesting, or convincing content pieces. Although these two may seem like night and day, it is possible to create a content marketing strategy for SEO—that is, a content marketing strategy that helps your website rank better, for more keywords, and reach more customers. As Google’s algorithms have developed and changed, they have started to favor many of the elements of a good content marketing plan—for example, fresh content of a certain length, with good keyword targeting, and on sp

We all want our websites to drive leads and grow our business. It’s also one of the things that I’m asked most—what to do to make a website perform better and drive leads—no matter what type of company or industry. From B2B SaaS to event and hospitality or eCommerce, growing business through digital channels is a priority in 2018. So what can you do to drive leads through your site? As with almost anything in life and business, there are a number of ways to make it happen depending on where your starting line is and where you want to go, how your business is structured (Do you have a sales team? Anyone that focuses solely on marketing? Have you ever really done marketing in the past?) and other what your technology stack looks like. Whenever I work with a client my focus is on driving more business for them through their website and digital channels — and my first few steps are almost always the same. Here’s what you should keep at top of mind when planning a new website or when starti

As 2021 approaches, it's time to start thinking about how you can improve your marketing mix. And as you've noticed by now, every year brings a few new content marketing trends that put brand new technology to good use...and 2021 is no exception! So, as you come up with your marketing strategy for the next year, take a look at five new content marketing trends for 2021 you should try out. 1. Live Video If you've been paying attention to content marketing online, you already know that live video is pretty popular. How many brands have you seen that feature live videos on Instagram Stories, Facebook Stories, Snapchat, etc.? And lots of people are actually watching them, so they're definitely worth trying out-which is why they'll continue to be popular in 2020. In fact, Facebook found that its users spend 3x more time viewing live videos than traditional videos! So why is live video so interesting to viewers? Well, since it's in real-time, it comes across as more a

Have you ever thought about how to drive organic traffic to your website? Are you struggling to come up with ways to generate income from your online presence? If you are an entrepreneur or anyone looking for a way to improve your online game and make good money from your traffic, this article should show you that on your website Driving traffic and how to go about it. Why Drive Traffic To Your Website? When you have a website, it is necessary to know how to increase your organic website traffic to get maximum visitors and maximum sales for your website. Increasing traffic to your website means getting your content to more people and more leads or customers. You should drive traffic to your website to use that traffic to partner with your products or products. People often become your clients because they see your site and know that you had what they needed. You also can sell your products or services simply because you are in the area where that product sells best. Either way, the res

What would be the ideal quality of a search engine optimization (SEO) professional for most companies? This is not necessarily the most straightforward question to answer, as not every business knows about all the different techniques that go into SEO solutions. From using the pay-per-click (PPC) advertising model to using geo-targeting to shorten your leads, the amount of expansion can be enormous. Unfortunately, this fact often leads some inexperienced business owners to SEO experts who may not be the best. Today, increasing organic traffic and improving inbound marketing is about SEO or search engine optimization. Corrected, when your target audience searches for keywords related to your services, your site will rank higher in search results. Many brands have no idea where to start their site, so they hire professional SEO services. The decision to appoint a consultant can be difficult. If your brand is struggling to make a name for itself, chances are you have no extra money in you

People who view many websites can almost instantly recognize out-of-date design features. Like we are excavating a rock deposit, we can see a dancing pixelated gif here from the 90s, rows of neat, barely-formatted text from the early 2000s, and on up through the most ultra-modern, scrollable, high-resolution-image sites.  There is something fundamental about a website redesign that does bring value to your company, if only because the site doesn’t instantly make people wonder, “when was this last updated?” That being said, website redesigns are costly in time and resources, so they should be undertaken with clear intent and a variety of goals to achieve. If you hope that a website facelift will boost your business, you should consider how you can make the most of this expenditure and push for greater growth along the way.  After all, eCommerce has become a core component of nearly every business’ strategy for new client acquisition, even if the actual sales process may happen offline.