Henry Thomas

People who view many websites can almost instantly recognize out-of-date design features. Like we are excavating a rock deposit, we can see a dancing pixelated gif here from the 90s, rows of neat, barely-formatted text from the early 2000s, and on up through the most ultra-modern, scrollable, high-resolution-image sites.  There is something fundamental about a website redesign that does bring value to your company, if only because the site doesn’t instantly make people wonder, “when was this last updated?” That being said, website redesigns are costly in time and resources, so they should be undertaken with clear intent and a variety of goals to achieve. If you hope that a website facelift will boost your business, you should consider how you can make the most of this expenditure and push for greater growth along the way.  After all, eCommerce has become a core component of nearly every business’ strategy for new client acquisition, even if the actual sales process may happen ...

Unfortunately, many small business owners still neglect their online presence. However, having a strong website is essential in today’s digital landscape, and having an optimized website is crucial to the success of your business. Here are three reasons why having a strong, optimized website is so important. For more information on web design or assistance with your website, contact a web designing company in Chandigarh today! A Good First Impression Matters The reality is, consumers and potential customers, search your business online before they decide to become a customer. Therefore, your website is the first impression your company makes on a potential client. If your website lacks the right information or gives off an unprofessional impression, you could potentially miss out on business. It’s How Consumers Discover Small Business Long are the days of window shopping and strolling down local streets to find local businesses. In today’s digitally dominated world, consumers search o...

Sitelinks are the additional links which are visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The main purpose of sitelinks is to help users seamlessly navigate through your website. Sitelink extensions, similar in intent, are mainly used in Google Adwords. Sitelink extensions differ from organic sitelinks as users of AdWords completely control not only the content in these links but also whether or not they appear in the ad. Why are Sitelinks important? Improves click-through rate Sitelinks are very efficient in improving the click-through rates of Web pages. In a recent study, it was reported that sitelinks could boost the click-through rate for the top results by over 20%. For your SERP listing, you can have as many as six sitelinks associated with your URL. This means that your search result can take four-five times the space given to other SERP results on a desktop. On ...

Useful keyword research is essential to helping your business grow and thrive in today's digital environment. However, there are three particular areas where research becomes particularly crucial: 1. Your SEO strategy The first and most apparent reason that fundamental keyword research is vital is that it fuels your SEO strategy. Search engine optimisation is how you help Google bots crawl through your content and rank your website for specific search results. The easiest way to make sure that you meet your customers wherever they might be is to rank for the right keywords and semantic terms. Though Google is always changing its algorithm, and even Bing keyword research and other search engine solutions aren't set in stone, it's likely that keywords will never lose their importance. 2. Your content strategy Search engine optimisation and valuable content go together like salt and pepper. Without content on your website, it's impossible to optimise anything. The right ke...

As you know SEO offers lots of benefits to small businesses. I would be happy to share with you a few SEO secrets that might help your business to succeed in 2021 Indeed, the businesses that don’t practice SEO are in far worse situations than those who understand and implement SEO secrets for improved search engine results. Driving traffic to websites through SEO has become a major pillar for small businesses to thrive and beat the competition. Here, we discuss the top 8 benefits the small business would enjoy in 2021, given the evolving search engine marketing industry. Better and User-friendly Websites Basically, the SEO practice has concerned itself with optimizing for search engines. While this is overly essential for small businesses to throve, today’s SEO is also concerned with improving user experience. On-page SEO makes websites user-friendly by offering high-quality, relevant content to users. A well structured, clean, and uncluttered website compels visitors to stay longer, t...

Digital marketing, simply put, cannot be ignored. No one is disputing the power of effective marketing. An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. But times have changed, and while the need for marketing is still essential, where that marketing is most effective has changed a lot. If you want to go where the people are, you need to be active online. The influence of the digital landscape, or 'cyberspace,' has been steadily growing since the 1990's, and now, just a few decades later, it is a major virtual environment for the vast majority of people on the planet. Social media, streaming content, and the ease of creating or consuming digital content have made the internet the place to be. So if you want to market to your audience online, how should you do it? In this article, we explore the top trends digital marketers should know or pr...

Social media marketing is thriving as more entrepreneurs opt for addressing a huge audience on various social media platforms. Here we give some noteworthy trends to make the most from social media marketing.   2018 was a landmark year for both technology and the social media domain. On one hand, emerging technologies like IoT and AI have evolved to strengthen their positions in the corporate world. And on the other hand, the social media network has flourished to touch our lives more effectively. As we are in the year 2020, it is fair to assume that the latter will become stronger than ever. All major social media channels have got many milestones in their journey from a pastime to necessity in society. Today, the corporate world wants to leverage the benefits of the mighty social media platform through social media marketing techniques. And therefore, it will be interesting to make a list of top social media marketing trends to watch in 2020 and beyond. 1. ...