Henry Thomas

 I’ll let you in on a secret:  You don’t need to be a Facebook marketing which  to up your Facebook game. There are a lot of ‘secret’ Facebook marketing features that you can use today, features that the pros use all the time which will make managing your own page and campaigns just that much easier and effective… and they aren’t as hard to navigate as you may think. 1. How to Search Past Posts for Specific Insights and Wording When you have been managing a Facebook page for years, chances are you have posted a LOT of content. It is easy to forget what you’ve posted, when, and how it performed. Well, there is the simplest of fixes. Under the ‘Publishing Tools’ tab of your Facebook page is a handy little marketing tool called ‘Search’, or ‘Published Post Search’ as it’s known in the digital marketing world. This useful, often overlooked, search lets you search all your posts by topics so that at a quick glance you can see if you’ve posted it before, and...

Social media was once an iffy area to venture into for many business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space. There are a variety of reasons why you should do it now rather than later and here are a few to think about: 1. Everybody Is Doing It The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon. 2. People like Branding This is just a reality; people enjoy being part of a business that brands themselves proactively. Stud...

Any websites that want to be put on the internet should be hosted on a web server. A web server can refer to either the hardware or the software that helps to deliver content that can be accessed through the internet. The space provided by the web server can be owned or leased for use by clients from web hosting companies. There are many web hosts to choose from and finding the right web hosting packages can be a confusing process. Web hosting packages can vary in pricing as well as the features they offer, such as the amount of disk space and bandwidth available, data transfers, number of domains and email boxes, privacy and security settings, website design and marketing tools, technical support and guaranteed uptime. Knowing the requirements is essential to make a smart choice for a website planning. The essential features of a reliable web hosting are described below: Storage/Disk Space Web hosting account has an allotment of storage/disk space that can be re...

What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the mobile marketing landscape, the number of essential characteristics that successful mobile marketing campaigns have in common can be distilled down to three. Once you strip away the façade of many successful campaigns, what you uncover are these three key characteristics: measurability, consumer insights, and innovation. Characteristic 1: Measurability A sure sign that a campaign will fail to reach its full potential is when a marketing director or business owner launches it without setting up a system to track the results. Many businesses catch wind of a new and emerging trend like mobile marketing and jump into it before mapping out a st...

Sometimes an online journal, other times an informational website, a blog is the internet’s way of indulging opinionated writers and coaching curious readers. It’s a place within the online universe where individuals (or groups of them) may voice their thoughts and share them with millions. The blog’s definition is somewhat elusive, and the ways to describe it are numerous. The most popular blogging niches tackle personal finance and development, health and fitness, beauty and fashion, and everyone’s favorite – food blog. Blogs can be deeply personal and introspective, resembling an online diary. When written by professional journalists, they possess enough power to influence business and politics. There must be something mutual to all of them, right? Some universal characteristic in an otherwise multifarious world? Ten characteristics of a blog We’ve done some counting and ended up with ten main characteristics of a blog: 1. A Blog Must Always Be Dynamic A commo...

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it! SEO simply stands for Search Engine Optimisation . This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages ( SERPs ). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO . On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In today’s post we will be looking specifically at On-P...

When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings. Both are equally vital to making sure that your site gets found in search, but we’re only going to deal with off-page tactics in this guide. Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it, which, circling back now, has major benefits for your site’s reputation. On-Page vs. Off-Page SEO Here’s a quick refresher on the d...