Henry Thomas

Social media was once an iffy area to venture into for many business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space. There are a variety of reasons why you should do it now rather than later and here are a few to think about: 1. Everybody Is Doing It The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon. 2. People like Branding This is just a reality; people enjoy being part of a business that brands themselves proactively. Stud...

Any websites that want to be put on the internet should be hosted on a web server. A web server can refer to either the hardware or the software that helps to deliver content that can be accessed through the internet. The space provided by the web server can be owned or leased for use by clients from web hosting companies. There are many web hosts to choose from and finding the right web hosting packages can be a confusing process. Web hosting packages can vary in pricing as well as the features they offer, such as the amount of disk space and bandwidth available, data transfers, number of domains and email boxes, privacy and security settings, website design and marketing tools, technical support and guaranteed uptime. Knowing the requirements is essential to make a smart choice for a website planning. The essential features of a reliable web hosting are described below: Storage/Disk Space Web hosting account has an allotment of storage/disk space that can be re...

What do all successful mobile marketing campaigns have in common? What are the fundamental characteristics that effective mobile marketing campaigns share? What are the techniques these campaigns use that make them different from other, less effective campaigns? You may be surprised to hear that, given the breadth and depth of the mobile marketing landscape, the number of essential characteristics that successful mobile marketing campaigns have in common can be distilled down to three. Once you strip away the façade of many successful campaigns, what you uncover are these three key characteristics: measurability, consumer insights, and innovation. Characteristic 1: Measurability A sure sign that a campaign will fail to reach its full potential is when a marketing director or business owner launches it without setting up a system to track the results. Many businesses catch wind of a new and emerging trend like mobile marketing and jump into it before mapping out a st...

Sometimes an online journal, other times an informational website, a blog is the internet’s way of indulging opinionated writers and coaching curious readers. It’s a place within the online universe where individuals (or groups of them) may voice their thoughts and share them with millions. The blog’s definition is somewhat elusive, and the ways to describe it are numerous. The most popular blogging niches tackle personal finance and development, health and fitness, beauty and fashion, and everyone’s favorite – food blog. Blogs can be deeply personal and introspective, resembling an online diary. When written by professional journalists, they possess enough power to influence business and politics. There must be something mutual to all of them, right? Some universal characteristic in an otherwise multifarious world? Ten characteristics of a blog We’ve done some counting and ended up with ten main characteristics of a blog: 1. A Blog Must Always Be Dynamic A commo...

There are many people who are just starting to blog and many more that have run their own site for a while, that don’t know what SEO is and how to implement it! SEO simply stands for Search Engine Optimisation . This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages ( SERPs ). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your site is likely to get. Now, SEO can be split up into two separate categories; On-Page SEO & Off-Page SEO . On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In today’s post we will be looking specifically at On-P...

When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your site (on other sites, hence, off-page) to raise your rankings. Both are equally vital to making sure that your site gets found in search, but we’re only going to deal with off-page tactics in this guide. Optimizing your site for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of credibility, authority, popularity and relevance, just to name a few factors. A broad simplification of this is that other sites on the web (ideally, respectable ones) will link to your content to essentially promote or vouch for it, which, circling back now, has major benefits for your site’s reputation. On-Page vs. Off-Page SEO Here’s a quick refresher on the d...

What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel. 10. Low costs One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, ...

You must have heard the term “blog” or “weblog” and you're probably thinking “what is a blog and what's it all about?” Let's make this clear, when I was in college, a lot of people talked about “blogs” and “blogging”, but I never knew exactly what it was. I had absolutely no idea… Fortunately, I've now published and managed many different blogs, so I can truly say I know what blogging is (check out my free blogging course if you want help starting one).Before I give you an in-depth explanation of blogs and blogging, let's see other definitions for that: Definition of a blog according to Wikipedia… According to Harvard Law School website… … but enough of those “geeky” words. Just read my simple and easy to understand definition below. You've probably read blogs more than once, to be honest, you're actually reading one now. But let's get back to the point. What exactly is a blog? So what is a blog? A blog...

A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue. Site migrations can be a daunting task because of all the things that can get lost or overlooked during the move. If not properly planned and executed, a site migration can result in a frustrating experience and kill your organic visibility, traffic and revenue. A botched site migration was the situation performance agency Merkle was brought in to resolve for its client, a leading electronics manufacturer. The team found ways to recover traffic and achieved better performance than pre-migration levels, increasing conversions and revenue. The effort earned Merkle the Search Engine Land Award for Best B2B Search Marketing Initiative in the SEO category this year. The task On this particular campaign, the agency was brought in to recover organic traffic after a full site replatforming and migration to HTTPS. The site was losing ne...

A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the youngest voice searchers worry about privacy. In 2018, voice search was one of the hottest topics in the SEO community. A popular article by Wordstream listed a handful of statistics around voice search, starting with the misconstrued Comscore statistic that by 2020, 50% of searches would be done through voice. It turns out, this statistic was related only to voice search in China. Despite the inaccuracy in the U.S. and overall global market, the quote has reverberated through the SEO industry and pushed digital marketers to frantically prepare themselves by learning everything they could about voice search optimization. As 2020 approaches, marketers are now skeptical voice search will actually cause a cataclysmic shift to our marketing strategies. At BrightonSEO in April, Patrick Reinhart’s presentation was dedicated to questioning w...