Henry Thomas

The gig industry has become rampant across the world. Both big and small companies are opting for remote workers and virtual assistants in a variety of different capacities.  There is no doubt about the advantages of a virtual workforce. Also, as per a statistical analysis on the subject, posted by Global Workplace Analytics, it was determined that virtual teams enhance employee motivation, productivity, and boost satisfaction levels. Moreover, it was also identified that remote workers could save businesses well over $10,000 per year. As hiring remote workers become a common practice amongst different types of companies, it is vital to understand there are numerous complications and challenges that businesses are facing as a result. In light of this, mentioned below are some unique problems of virtual teams and how you can solve them. Complications with effective communication – important for remote team building activities Among the different problems listed h...

The last few years have witnessed a significant increase in searches with additional keywords ‘near me’. The fact that near me searches have doubled since 2015 is a clear indication that customers now prefer to look for products and services in their vicinity. Google trends show a similar growth for the search term ‘near me’. It is almost natural for customers to search for things like ‘ marketing firms near me ’ or ‘ digital marketing agencies + near me ’ to find services that are convenient to them. To benefit the most from this trend, you need to ensure that your business shows up in local searches. You might be wondering how exactly these searches work, what is its relevance in today’s world, and how it impacts local businesses today. This article provides all this information so you can have a clear picture of why local search holds such a dominant position in today’s digital marketing. How do ‘near me’ searches work? It’s difficult to know the exact algor...

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited at least once every 12-24 months to ensure relevancy, are a guide to help prepare for periods of disruption. We're entering into the fourth digital marketing framework — the first was in 2000 — and there are things your business can do to prepare for the next disruption. What Is Digital Marketing 4.0?  The prior framework includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing. It only focuses on increasing visits to websites but has no focus on lead conversion and proper online lead qualification. This most recent iteration, though, includes: Mor...

Earlier this month, a widely publicized feud broke out between two well-known beauty influencers, Tati Westbrook and her protege James Charles. Bypassing the rather complex details, the debacle ensued after Charles posted an Instagram ad for SugarBearHair vitamins, a direct competitor of Westbrook's Halo Beauty vitamins. The drama has since exploded to something more than just a business quarrel, with personal misconduct on Charles' part also being brought into the equation. As a result, he has lost millions of YouTube subscribers from his peak base of 16.5 million. That being said, for brands working with influencers, is maintaining brand image and safety a concern? According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four cited brand safety and alignment as a challenge when it comes to influencer marketing. Additi...